paidContent 50: The world’s most successful digital media companies

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23. Dun&Bradstreet

Business information, United States (Public)

Last year’s rank: N/A

Digital Content Revenue

$1,758,500,000 (100% of total)


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Digital Snapshot

Dun&Bradstreet sells B2B credit reports and sales leads. The company is 150 years old but now relies on subscriptions to its proprietary database It doesn’t appear to have been hurt by the recession and is still growing

Key Move

Bought an acquisition to further its entry into China.

Our Methodology

The figure represents the entire revenue listed in D&B’s annual report. The company breaks down its revenue into separate streams: Risk Management Solutions; Sales & Marketing Solutions; and Internet Solutions. But despite the different names, all streams represent selling digital data (whether in the form of credit reports, marketing lists, news or market research) so the full amount is included.

Source: 10K

— Jeff Roberts

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