paidContent 50: The world’s most successful digital media companies

20. News Corp

Divsersified, United States (Public)

Last year’s rank: #8

Digital Content Revenue

$1,900,000,000 (5.69% of total)


// < ![CDATA[
// < ![CDATA[
// < ![CDATA[
// < ![CDATA[
// < ![CDATA[
// < ![CDATA[
// < ![CDATA[
// < ![CDATA[
// < ![CDATA[
// < ![CDATA[
// < ![CDATA[
// < ![CDATA[
// < ![CDATA[
// < ![CDATA[
// < ![CDATA[
// < ![CDATA[
//

Digital Snapshot

News Corp.’s digital assets are spread across the company and around the globe — including HarperCollins publishing; network websites for Fox.com, FoxSports.com, FoxNews.com ; Dow Jones with the Wall Street Journal and its international expansion; 20th Century Fox streaming and EST; part ownership of video portal Hulu and its subscription service Hulu Plus; websites, apps and digital editions for newspapers in the U.S., England and Australia including the New York Post, the Times of London, The Australian; tablet tabloid The Daily; the remnants of Fox Interactive Media, including IGN; and a new education division.

Key Move

For the first half of 2011, the emphasis was on launching Rupert Murdoch’s vision of The Daily and getting rid of his most public digital failure, MySpace. News Corp. also set up a new education division led by Joel Klein, whose attention was diverted by heading the company handling of the hacking scandal that broke open in July. In the second half, the company resolved at least one question about Hulu’s future: the portal wasn’t for sale. As part of an emphasis on retransmission, Fox changed its policy on overnight open access to its primetime programming, switching to an 8-day window that allows only authenticated users to see episodes the same week they air.

Our Methodology

Based on SEC filings, earnings calls and sources familiar with various aspects of News Corp., this is our best estimate for a complicated company that, as far as we can tell, lacks a unifying way of looking at digital revenue. It includes ebook revenue from HarperCollins, estimated at $254 million, or 20 percent; at least $450 million from U.S. publishing including digital subscription and advertising  revenue from Dow Jones, including the Wall Street Journal, the WSJ Digital Network, Factiva and the Dow Jones Newswires; the New York Post; and The Daily; some $500 million revenue from streaming deals with Netflix, Amazon and others, along with electronic sell-thru, rentals and other digital home entertainment income; at least $150 million from the sites that are part of the Fox Network Group, including Fox.com, FoxSports.com, Scout, the sports regionals and some Hulu-related advertising revenue (that doesn’t include FoxNews.com or FoxBusiness.com, which are operated by Fox News and may have contributed up to $20 million); IGN; 2011 revenue from MSpace; News Digital Media in Australia and News Intl. in UK.

— Staci D. Kramer