Blog Post

paidContent 50: The world’s most successful digital media companies

18. Publicis Groupe

Advertising, France (Public)

Last year’s rank: N/A

Digital Content Revenue

$2,177,813,995 (30% of total)


// < ![CDATA[
// < ![CDATA[
// < ![CDATA[
// < ![CDATA[
// < ![CDATA[
// < ![CDATA[
// < ![CDATA[
// < ![CDATA[
// < ![CDATA[
// < ![CDATA[
// < ![CDATA[
// < ![CDATA[
// < ![CDATA[
// < ![CDATA[
// < ![CDATA[
// < ![CDATA[
//

Digital Snapshot

One of the world’s Big Four advertising, marketing and communications agencies, Publicis made big splashes in digital by acquiring Digitas in 2006 and Razorfish from Microsoft in 2009. Since then, it has continued to add smaller digital ad shops around the world. To manage client work across the expanding group, Publicis created the in-house VivaKi network, also comprising Starcom MediaVest Group and ZenithOptimedia.

Key Move

It’s all about digital and emerging markets. These are the two fast-growing sectors ad agencies want to cultivate. Last year, they accounted for 52.4 percent of Publicis’ revenue. VivaKi says it spent 35,000 hours researching the best tablet video advertising format. Next, the company wants to be making as much as half of its money from digital advertising.

Our Methodology

Publicis stated digital revenue was 30.6% of its total.

Source: 2011 Annual Report

— RA

21 Responses to “paidContent 50: The world’s most successful digital media companies”

  1. Good Job Mr. Robert

    I am a freelancing SEO and SMM professional. The recent update of google penguin and panda has changed the SEO pattern radically.

    And google has done this algorithm change to spread their digital ads business nothing than this.

    I really hate this because, making loss to others for their own profit is a Digital Crime and Weak Business policy from my view. Check my site Arsenal Highlights

  2. ciaranj

    If you want to rank things on revenue, fine. But then don’t call it the ‘Most Succesful List’: Microsoft might ‘make’ $3.9b on digital content, but it also loses around $3b every year too.

  3. Abdallah Al-Hakim

    I think this is a terrific list despite any reservations some people have about the methodology. It really demonstrates the huge growth potential of digital media companies in some of the emerging markets. Also, as a scientist – I note Elsevier being top 5 in revenue (Elsevier is publisher behind many of the top scientific journals).

  4. Mindbendingpuzzles

    What about Valve and their digital games platform: Steam. I know they are a private company and figures are hard to come by but in 2011 Forbes reckoned they have more than 50% of the 4 billion dollar PC games download market. That is huge.

    I would really love to see Paid Content do some investigation on Valve because they are an incredibly innovative company who really push digital retailing to its limits.

  5. Groupon and Monster are’t really media companies. I’m not even sure that ad agencies should qualify in the same category as Viacom or Time Warner. Totally different business model.

  6. Brendan

    Why is eBay not in this list? They have an ad business on eBay.com and their classified sites, and the seller fees they collect are essentially paid ads since the platform doesn’t handle the items. This list is also missing Alibaba Group from China (including Taobao), and Gree from Japan.

  7. Zato Gibson

    “Creating this list wasn’t easy.”

    I can imagine. Manipulating the numbers to get Microsoft into the top 10 must have been really tough.