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Diversified, Japan (Public)
Digital Content Revenue
$3,383,000,000 (4% of total)
New CEO Kazuo Hirai forecast online content services sales of 300 billion yen ($3.8 billion) for fiscal 2012. Within that, PlayStation Network alone was already pulling in 36 billion yen ($450 million) in 2009. That PSN revenue doubled in 2010, according to Reuters (estimated total 72 billion yen, $907 million) and reportedly rose a further 14 percent thanks to measures Sony took after the hack attack (estimated total 82 billion yen, $1 billion. But even adding nascent online music and video services (now called Sony Entertainment Network) to the games services leaves a big gap to Hirai’s target. The Sony Music Entertainment label does not break out earnings from digital music sales and licensing, but applying the global industry-standard ratio of 32 percent to the label’s $5.4bn total 2012 revenue yields $1.728 billion. The Sony Pictures Entertainment studio does not break out earnings from online movie sales and rentals, but we estimate this at eight percent of the studio’s 656 billion yen ($8.2 million) 2012 fiscal revenue – $655 million.
Source: Q4 2012