Diversified, United States (Public)
Last year’s rank: #4
Digital Content Revenue
$3,928,000,000 (5% of total)
Microsoft’s Online Services Division houses Bing (gaining on Google but still way behind), MSN (still wrestling with the role of a modern portal but boasting significant scale), adCenter and other advertiser tools. Its Entertainment & Devices Division mostly houses Xbox Live services. Microsoft recently sold its stake in MSNBC.com, the pioneering multimedia news initiative formed with NBC in 1996.
Microsoft has recognised Xbox is its best shot at entertainment. By encouraging more developers to sell games online through Xbox Live Arcade, it is ushering in the era of top-title game retail via console download – and helping to put bricks-and-mortar game sellers out of business. Microsoft opened Xbox up to TV and movie services, again taking a cut. Games are no longer front and center for this living room box.