paidContent 50: The world’s most successful digital media companies

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9. Tencent

Diversified, China (Public)

Last year’s rank: N/A

Photo: Flickr / Jawen

Digital Content Revenue

$4,471,033,696 (100% of total)


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Digital Snapshot

A giant with fingers in many pies, Tencent Holdings subsidiaries include the QQ IM network (721 million active users), Qzone and Pengyou social networks, games, the Weixin mobile community client, and a Twitter rival with 373 million registered users. It says it has 77.2 million paying online services subscribers and a further 31.4 million paying mobile subscribers.

Key Move

Integration for the nation. Tencent is riding the wave of China’s still-radiating internet and mobile explosion. It’s been trying to tie together its many and varied services. Integrating user accounts across its microblog and QQ.com portal service in 2011 was aimed at increasing user time spent across each.

Our Methodology

Tencent reported 80.8 percent of its 2011 revenue came from internet value-added services (Qzone social network, Pengyou, QQ subscriptions, QQ Music, online games), 11.5 percent from mobile services (Weixin, Wireless QQ, mobile games, SMS), seven percent from online advertising (new online video platform in March, revamped paid web ads system) and 0.7 percent from others.

Source: 2011 Annual Report

– RA

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