Growing pains: Evernote works to formalize developer partnership


Evernote might have started out as a simple note-taking application, but in just the past few years it’s grown to become a huge cloud-based content storage system used by customers across the globe. With this growth comes new challenges, one of which is interacting with the 15,000 developers taking advantage of the company’s API. On Tuesday the company plans to announce a new mentorship program for developers called the Developer Voice Program, led by former CNET tech journalist Rafe Needleman.

“Our intent is to very much set a new standard for how a platform company works with their developers,” said CEO Phil Libin.

GigaOM’s Ryan Kim wrote about Evernote’s recent growth and how that will translate at the company’s developer conference in August, which is aimed at both users and developers:

Evernote started out as a note-taking application but over time, it’s built up a portfolio of products through acquisitions and internal development. Now, it’s increasingly looking at how to educate people on the many uses of Evernote and its family of products.

The startup raised $70 million last month, increasing its total funding to more $160 million to date. Libin said the company is still preparing to be “IPO ready” by the end of 2013, but will likely hold off on going public as it continues to innovate and take risks.

In 2011, Evernote increased its users from 6 million to 20 million. Right now it has 35 million users, of whom 1.5 million are paying customers, a company spokesperson noted.

With this increased attention on Evernote’s product comes the variety of experiences users might face when using the company’s API through other sites. Libin said there are now about 15,000 developers using the API and at least 2,000 currently functioning apps using it as well.

“We don’t care as much about having a ton of apps, we care about having quality apps,” Libin said.

With the Developer Voice Program, Needleman and Evernote will mentor and provide feedback to the apps using the API and work to build better Evernote products. The development is interesting, as growing companies like Twitter work through the company/developer relationship and the best way to ensure high-quality experiences across all apps.

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