This week, we explore the power of a sale to drive ebooks up the bestseller lists.
The Sullivans series by Bella Andre (self-published)
Romance author Bella Andre has self-published nine books and traditionally published eight. The self-published books have all been bestsellers at Amazon (s AMZN), Barnes & Noble (s BKS), Apple (s AAPL) and Kobo. Overall, Andre has sold 915,000 self-published ebooks, and she expects sales of 160,000 in July alone.
What it’s about: Andre’s “Sullivans” series is about a close-knit family of eight siblings who, one by one, find their true loves. The first book in the series, The Look of Love, was published in June 2011; Andre has since published four more.
This week, three “Sullivans” books are on the New York Times bestseller list at #22, #23 and #24, and three titles are on the USA Today bestseller list at #28, #51 and #56.
How the books hit the lists: Andre worked with Amazon on a “Gold Box Deal,” which ran on July 21 and priced each of the five books in the series at $1.99. (The books are normally priced between $4.99 and $5.99.)
What’s next: Andre will release the sixth book in the Sullivans series, Let Me Be the One, this fall. The “Sullivans” books will be published in Brazil and France, through traditional publishers, soon and there are more foreign deals in the works.
In addition, she says, “I would very much like to see my Sullivan books with wide print distribution in North America and have high hopes that the right situation for that will present itself soon.”
A Sweethaven Summer by Courtney Walsh (Guideposts)
Before Walsh got into fiction, she wrote two scrapbooking idea books, Scrapbooking Your Faith and The Busy Scrapper, both published by F&W. She also recently published a scrapbooking ebook, Step Up Your Supplies.
What it’s about: A Sweethaven Summer centers around a group of women who are brought back together thanks to an old scrapbook and secrets inside. The book is #19 on the NYT bestseller list this week and #36 on the USA Today list.
How the book hit the lists: Inspirational publisher Guideposts released A Sweethaven Summer in February 2012 and is now running a promotion with Kindle and Nook selling the ebook for $0.99. The second book in the series, A Sweethaven Homecoming, will be published on August 1.
New York Times bestseller list, week of 8/5/12
Here are the titles in the top-35 that appear on the e-book bestseller list, but not on the print bestseller list (click the link to expand the chart).
USA Today bestseller list, week of 7/26/12
USA Today includes all formats and genres in one list and notes which format of a book sold best. Here are the titles in the top-35 where e-books outsold print (click the link to expand the chart).