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Watch what Apple’s OS update did to one network’s traffic

Apple fans seem to love Mountain Lion OS X, which launched earlier today. And evidence of that love is found in the sharp spike in download traffic from iTunes and Mac App Store. At 3 pm eastern standard time Sandvine, a company that makes tools to manage and track traffic for network carriers such as phone companies, took a snapshot of the combined iTunes and Mac App Store traffic from a sample of a North American broadband operator. What they found that that throughout the day traffic from to Apple’s servers has been five to six times higher than normal. “We saw similar spike when Apple’s  Lion OS was released last year,” said Dan Deeth analyst with Sandvine.

Sandvine said that the two stores are combined because in addition to the release of OS X 10.8  Mountain Lion, Apple also updated a number of its first-party OS X and iOS apps to support some of Mountain Lion’s new features. They predict that the traffic will hit another peak later today around 7 pm because a lot of folks will come home and download and install the new software updates. Typically iTunes and Mac App Store traffic peaks around 7pm local time, Sandvine said.

7 Responses to “Watch what Apple’s OS update did to one network’s traffic”

  1. You know, about the “precipitous drop,” it seems to me that people have to remember the fundamental Wall Street game: the big boys make money on the vig. Of course everyone knows that Apple estimates are low. But the Wall Street estimates are high. Why? Well, before the shoe drops, create a buying frenzy with high estimates. Some people were probably shorting Apple. Then, when the company misses your “estimates,” you do your best to start a selling panic. Dump at the high, collect the short bet, and let the yokels flee, to be gathered again with the next high estimate.

    • orthorim

      Impossible! There are strict rules that prevent the analysts from talking to the investors. However, if they did, and they got caught, they’d get a firm slap on the wrists. Just like in the LIBOR scandal. Hahaha.

      Anyone who thinks this game isn’t rigged is going to lose money, it’s very simple.