Personalized reading app Zite is adding more publishers to its three-month-old ZitePublisher program. The Chicago Tribune, Los Angeles Times, Hearst’s Harper’s Bazaar, the International Business Times, Entrepreneur magazine, Macworld and PC World magazines, and tech blogs TechHive and Cult of Mac are joining the program and will have their own sections within Zite.
Zite was already working with CNN (its parent company), Fox Sports, the Huffington Post (s AOL), Daily Beast, Bleacher Report, HLNtv, Motley Fool, The Next Web and VentureBeat.
Zite publisher partners share their “best-of” content in their own sections of Zite’s app, which is available for iPad, iPhone (s AAPL) and Android (s GOOG). Like the rest of the content delivered through Zite, partner publishers’ content is subject to an algorithm that delivers personalized stories to users based on their likes and dislikes.
Publishers don’t pay Zite to be included in the program. “We believe there is adequate value being created for both parties in the terms of the agreement,” a company spokeswoman said.
Zite’s competitors are also entering into more partnerships with publishers, though their business models work in different ways. The New York Times (s NYT) is now making its content available to paying subscribers through Flipboard as part of its “NYT Everywhere” program, with Flipboard’s revenue derived from advertising. Pulse partnered with the Wall Street Journal (s NWS) to offer content subscriptions through its app and is sharing the subscription revenue.