Comcast (s cmcsa) isn’t going to let Verizon’s (s vz) recent launch of a 300 Mbps speed tier go unchallenged. The nation’s largest broadband provider is apparently prepping its own 305 Mbps speed tier according to BroadbandReports. The site reports that a Comcast executive told employees that the cable company would be offering a 305 Mbps tier before the end of the year.
Of course, Verizon’s 300 Mbps service exists today and can be had for $210. It also doesn’t come with any sort of cap, which makes that 5 Mbps extra speed bump less of a competitive edge for Comcast. But at least we’re talking real competition and since Comcast has shown off speeds as fast as a gigabit on the download side (the upload offering is slower) it can swing the tech to make this happen. I reached out to Comcast and will update if it confirms the plans.
Image courtesy of Flickr user Kevin W Burkett.