RollUp Media wants to help small niche publishers make money from the web by offering a mix of freshly-developed and off-the-shelf technology to improve SEO. Specifics on the service, which launched in May in the UK and Australia, are so far short, though the list of its services is varied and confusing.
The outfit last month got a deal to power the content for Everyday Health and What To Expect sites in Europe and Asia.
This money is a seed round. It has now raised €2 million. Last year, it acquired a technology outfit called Feedtrace, whose software scans Twitter to serve up links on hot topics and tags.