New Yorker expands online humor section with “The Borowitz Report” and new Shouts & Murmurs blog

The New Yorker has acquired humorist Andy Borowitz’s parody news site “The Borowitz Report.” It is now part of the magazine’s blogs section. “This is the first person we’ve hired primarily for his blogging,” editor Nicholas Thompson told me. The magazine is also launching another humor blog today, “Daily Shouts,” based on its column “Shouts &  Murmurs.”

Borowitz has written for the New Yorker for a long time, and the acquisition of “The Borowitz Report” is probably better viewed as the hiring of a new writer. Borowitz’s posts will be edited, Thompson says, though “it won’t be the way we edit feature stories, three to six months in advance.”

The tone and content of “The Borowitz Report” will remain the same, Borowitz writes: It will be “as inaccurate as always,” and editor David Remnick “has assured me that I can write whatever I want as long as I don’t make fun of Malcolm Gladwell.”

Borowitz told me that will redirect to the New Yorker. “I think both the New Yorker and the Borowitz Report are going to get new readers out of this deal,” he told me. “I have already gotten tons of new Twitter followers this morning and the first Borowitz Report post is already one of the most-read stories on the site.”

Overall, the magazine is beefing up its digital strategy. “We’re adding writers, we’re adding categories, we’re doing all kinds of small things to make the site better,” Thompson said. He added that June was the best traffic month ever for