YouTube sends video makers to summer school


Credit: YouTube

Sick of blurry, shaky YouTube (s GOOG) videos? So is YouTube, and so the Google-owned (s GOOG) video site is launching yet another effort to raise the bar for video productions this week. Starting Wednesday, it is going to host weekly Hangouts about the art of video production, with subjects ranging from storyboarding to color correction.

The workshops will be held by YouTube employees, and made available as Hangouts on Air, meaning that nine people at a time can join and ask questions while an unlimited number of people can watch via Google+. Archived recordings of the Hangouts will be avialble on YouTube as well.

This is just the latest effort by Google to improve the overall production quality on the site, and grow talent that can be tapped as partners for monetized videos. In May of 2011, YouTube launched an ambitious university program, teaching 20 select students in person at the University of Southern California’s School of Cinematic Arts and Columbia College Chicago’s Television Department. Before that, it gave 500 of its partners $1,000 each to buy better camera equipment.

YouTube’s new Hangouts are obviously less targeted, but could potentially reach a much bigger audience. The initiative also coincides with Google using Hangouts to foster relationships with developers. Last month, it launched a new section of its developer site that lists office hours for Hangouts on a wide range of topics.


Derek Thomas

I feel that this may drive even more users towards Youtube. I haven’t seen any other video sharing websites who are taking actions like this. Google is also playing it smart by allowing viewers to stream the Hangouts on Google+, which I’m sure they are hoping will bring in more users. Many businesses use Youtube for social media connections and advertising, including the equipment leasing company I work for. I wonder if Youtube will construct anything to appeal to the businesses using the site?

KZO Innovations

Many individuals and businesses think they need to hire professionals to create videos for them, but with the proper tools, most people can learn how to make and distribute engaging videos on their own. For example, my company, KZO Innovations ( helps businesses without prior video experience to create, share, and track videos. Creating compelling video content is easy once you have the right tools!

Revolution Video

This would be great to get some better quality videos on YouTube. Though I think this is a nice offering, I’m not sure it will improve YouTube’s standing as a professional site. Brands should be aware of other sites such as Vimeo to post their content.

Franklin Graves

If YouTube wants higher-quality content, they should provide a higher-paying incentive to create that content.

I also think YouTube flourishes on the fact that most videos are recorded on a whim, catching parts of everyday life that are interesting, quirky, funny, sad, and cool. It is a site built around home videos and low-budget shorts made by middle schoolers and their webcams. To ask more of uploaders becomes another site or business model completely separate from YouTube’s current state (which seems to be where it is trying to head).

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