Marking one of the first moves under new digitally focused president and publisher Larry Kramer, USA Today will now begin publishing a daily guide to help its readers navigate the tangled web of internet video.
“TV on the Web” will appear as a daily online and print listing of what editors and reporters at the Gannett-owned national newspaper feel are the best web videos and podcasts. The selection will be highlighted by USA Today Pop Candy blogger Whitney Matheson, who will render a weekly viewing recommendation.
While there are numerous other internet video programming guides out there, this is one of the first from a big mainstream newspaper.
“With celebrities such as Tom Hanks and Jerry Seinfeld entering the web-only space, and alternative programming sites such as YouTube, Hulu and Netflix carrying exclusive programming, the time has come to reflect the changing media landscape,” Kramer said in a statement.
In print, the new feature will appear on the TV listings page, and it will have its own dedicated spot online at tvontheweb.usatoday.com.
Kramer, a decorated digital media leader best known for founding MarketWatch and serving as CBS’ first digital chief, took over the top editorial spot at USA Today in May, with the mandate of accentuating the paper’s bubbling digital momentum.
USA Today’s revenue from digital operations was up 25 percent in the first quarter.