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Today in cleantech: Apple’s sustainability

Apple seems to be increasingly willing to respond to negative publicity surrounding its sustainability practices, points out GigaOM Pro cleantech analyst Adam Lesser. First Apple (s AAPL) responded publicly to Greenpeace’s criticism of its power sourcing at its North Carolina data center and more recently Apple quickly reversed its decision on the Electronic Product Environmental Assessment Tool (EPEAT) registry.

Why? Adam says it could be a hedge against the extremely small possibility that one day it might have a competitor (Google) with better green credentials and a product in the same ballpark of quality. But for now, the company will put design first and throw in some sustainability, particularly when there are benefits to the consumer. To check out the rest of this article read it here.

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