Today in Connected Consumer

Unless you were an investor, there hasn’t been much reason to tune into Yahoo earnings calls recently. But today’s Q2 call at 5:00pm EDT will no doubt attract a (virtual) crowd hoping to hear something about how new CEO Marissa Mayer plans to turn the struggling web brand around. Mayer will have been on the job less than a day by the time of the call, of course, so odds are she’ll keep it short and sweet, if she says anything at all. While most of the reviews in the popular press have been positive, analysts are taking a wait-and-see approach to the news for now.