A reminder to talk to your users relentlessly

Remind101 co-founder Brett Kopf was diagnosed with ADD and dyslexia in sixth grade. After struggling to cope with a complicated schedule at college, Kopf and his brother created a text messaging system to send him alerts about assignments. The product stalled until Kopf did one crucial thing. He talked to his users. A lot. And then talked with them some more. Watch this episode of See Founders Run where Kopf explains that in doing so, he learned how he was solving the wrong problem, and was able to shift his focus and find success.