This post was updated at 12:09 p.m. to correctly identify the new investors in Care.com: all previous Betreut investors will have a stake in the new venture.
We know the pattern by now: this latest win for the Samwers’ Rocket Internet – notorious for mimicking U.S. sector leaders by starting local European equivalents – follows earlier successes along similar lines, namely the sales of Alando to eBay and CityDeals to Groupon.
There are no public figures for the value of the deal, but the Samwers were majority shareholders in Betreut, with others including Mutschler Ventures and regular Rocket sidekick Holtzbrinck Ventures. A Care.com spokeswoman said that all existing investors in Betreut are now investors in Care.com, and that the Samwers do not have a majority stake in the new venture.
Care.com founder Sheila Lirio Marcelo says in a statement:
“We have always believed that care is a global issue. By bringing together Betreut and its extensive international operations with Care.com, our leadership position in the U.S., and our new operations in the U.K. and Canada, we are creating a dynamic portal for families around the world that provides best-in-class services to help families find the local care they need.
Betreut has operations in Germany, Austria, Switzerland, France, the Netherlands, Belgium and Scandinavia. According to the company’s spokesperson, the name will stay the same in the three German-speaking countries, but it may change to ‘Care.com’ in the others.
Betreut’s current co-CEOs, Steffen Zoller and Manuel Nothelfer, will “continue to manage the organisation”, according to the statement.
“By blending Betreut’s European expertise with Care.com’s U.S. expertise we hope to become even more adept at speaking to each market’s care challenges and providing a solution for care beyond boundaries,” Zoller said.