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Publisher Simon & Schuster (s CBS) is playing up the “first time” thing with a social media campaign, “Do you remember your first time?” Shelf Awareness explains:
Readers may discuss and share memories about Forever (or any Judy Blume book) using the Twitter hashtag #JudyBlumeForever. If you include the phrase “@Judy Blume’s Forever is finally available as an eBook” on your Facebook page, it will automatically post to Judy Blume’s fan page as well. The Forever home page includes links to purchase the e-book edition, and a link to repin your favorite Blume book covers on Pinterest.
Judy Blume titles have passed between publishers over the year, and the rights to the books are still spread among publishers who have chosen to release the ebooks at different times. Penguin released the five “Fudge” books as ebooks last year, for instance, while Random House released 10 titles, including Are You There, God? It’s Me, Margaret and Deenie, as ebooks for the first time this year.