Note-taking service Springpad wants access to your Facebook profile. Why? It wants to scrape all of those random “likes” of movies, music, restaurants and TV shows scattered throughout your Timeline and organize them into notebooks, which you and your friends can search and share.
“Facebook ‘likes’ can be valuable for people seeking recommendations from friends who share similar interests, but today they’re not discoverable,” CEO and co-founder Jeff Chow said in a statement. “The persistent and enhanced nature of Springpad’s notebooks and powerful filtering capabilities cut through the social clutter to make it easier for you to make better decisions filtered by interest and those you trust.”
Once placed into the appropriate notebook, Springpad embeds information about the artist, movie or restaurant drawn from its content partners. It embeds review data from Rotten Tomatoes, restaurant hours and reservation links through Open Table, and consumer goods pricing and availability alerts through online retailers. Springpad users can access these shared notebooks, and notebooks can be made public for the Web to see. Or the notebook’s creator can post them back on Facebook as a single “movies I like” timeline entry. The Springpad app is available through Facebook’s App Center.
As I wrote in April, Springpad is evolving from a note-taking, online-information-capture service into a quasi-social network – sort of a Pinterest with a lot more organization tools. The interesting thing about these new Facebook features is that Springpad seems to be acknowledging it will never replace a Facebook or other mammoth social network, but it can work within those networks to layer on context and organization features to the stuff consumers are already sharing on their social graphs.
We’re starting to see other examples of companies utilizing social media content rather than trying to replicate it, for instance Silicon Valley food startup Say Mmm. Instead of requiring customers to save their recipes within its portal, Say Mmm is organizing the recipes you store in Evernote and like on Facebook into an easy-to-use interface, where it provides meal planning and cooking tools Evernote and Facebook simple weren’t designed to supply.
The big benefit for Springpad is referral revenue it gets from all of this cross-platform sharing. If a friend finds a restaurant you liked on Facebook in a Springpad notebook and then books a reservation through the convenient Open Table link, then Springpad collects a commission. The more traffic it can generate between social networks and its notebooks the better off it will be.