NPD study: TV-watching on tablets has more than doubled

Junked TVs

Use of digital tablets to watch television has more than doubled in the last year, according to consumer surveys conducted by the NPD DisplaySearch in 14 regions around the globe.

Surveying around 14,000 TV owners worldwide, NPD found that 10 percent of consumers reported using their iPad or Android-based tablet to watch video, up from 4 percent a year ago.

Video-watching on tablets is particularly high in urban China, where nearly 35 percent of respondents say they use the devices to view television. NPD says the fastest growing region is Turkey, which has seen the tablet-viewing behavior spike to 16.5 percent from 3.1 percent in just one year.

Overall, NPD adds, 70 percent of survey respondents say they’ve watched TV on a device other than a TV.

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