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Shazam to ply 2nd-screen app to NBCU’s Olympics coverage

After partnering on the Super Bowl in February, second-screen app maker Shazam and NBCUniversal will extend the social TV experience to next month’s London Olympics.

From July 27 to August 12, viewers of Games coverage spread across NBCU broadcast and cable properties can use the Shazam mobile app to tap into such additional content as event updates, medal counts, event schedules, athlete profiles, interactive polls, social-media check-ins, and of course, additional information on advertisers.

Also read: Social TV and the Super Bowl – when will marketers really start spending?

Shazam’s app identifies a TV show or commercial by sound and directs users to more content, information, coupons or giveaways. In the past, the company has worked with brands including  Old Navy, Bud Light and Unilever.

A Shazam press representative told us an announcement on which advertisers are participating in the Olympics second-screen partnership is expected in the next few weeks.

The Shazam and NBCU partnership is also non-exclusive.

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