Flotype renames itself Bridge & opens floodgates to real-time communications

Bridge

Flotype, the Berkeley, Calif. startup that says it can make all manner of disparate devices and servers talk to each other in real time, has renamed itself Bridge and is now making that technology broadly available.

Bridge is a messaging server that will, in the words of company CEO Darshan Shankar, furnish “massive scale, enterprise-grade bidirectional communication between any server and any device.” That is a big promise.

In a conversation a few months ago, Shankar told me the technology, once known as Now.js,  will let any device talk to any server in a language- and hardware-agnostic way. He said the technology has been in pilot with several large companies but he did not name them.

According to the company’s re-branded “Getbridge” web site:

Bridge was designed for both client-server and server-server interactivity, with bidirectional communication to any client front-end applications (browser, mobile, desktop) and any server applications using WebSocket and TCP connections.

In January, the company, co-founded by Shankar, got $1.4 million in seed funding from Andreessen Horowitz, Ignition Partners, Yuri Milner and Salesforce.com to build out its vision.

Big webscale companies like Facebook and LinkedIn have built such systems specifically for their purposes that enable complex components to work together and appear as one. When you look at Facebook you’re really seeing a lot of things — chat, news feeds, photos etc. — all integrated and able to display to multiple devices. Bridge, Shankar said, will give other companies — those that don’t have 5,000 engineers on staff —  similar capabilities.

Photo courtesy of Flickr user F H Mira

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