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Publishers in the country are the latest to try charging users for news websites.
The title will charge using the Znak-It system, which typically involves stuffing an e-wallet with “znak” credits but which also white-labels to publishers.
The publisher interest is, typically, leading to a vendor face-off. Wprost’s selection of Znak-It could put Znak-It head-to-head with Piano Media, the bundled-subscription facilitator which has launched in Slovenia and Slovakia and which paidContent understands has been negotiating with Polish publishers for its ambition to launch in a third country.
Znak-It founder-CEO Greg Golebiewski, who favours alternatives to the subscription model, tells paidContent:
“What is interesting is the dynamics of the Polish market.
“The market is interesting indeed, as there are many different models being tried out or considered at the same time. Within the next six months or so, there will be lots of data to compare.”
Wprost is Znak-It’s second major adopter following use by German magazine publisher Bauer’s eastern European division, Wydawnictwo Bauer. It has 320 bloggers who charge using the system.