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Just as Facebook’s shares seem to be recovering from their post-IPO plunge, the company has been forced to agree to significant changes in how it manages its Sponsored Stories, one of its most effective and lucrative advertising tools. To settle a lawsuit, Facebook has agreed to allow users to see how their activity on the social network is used to generate ads and to opt out of Sponsored Stories altogether if they want. The changes could have a significant impact on Facebook’s monetization prospects going forward.