The term “big data” might conjure images of spreadsheets and numbers, but Rebecca Jacoby, CIO and SVP of Cisco, told audience members at GigaOM’s Structure conference not to forget about one important type of that data — video.
“I don’t think of video first as big data, but you can leverage it as big data,” she said Thursday, bringing up the huge value that video data can add to a company or organization.
“There are huge business use cases for this,” she said. “Not only can I use it one time in a business situation, but how can I do all the things you think of when you think of big data? I can search it, and I can analyze it.”
Jacoby said they most often use video data when they’re looking to bring new information to an argument that outside experts can provide.
“We also use it very effectively to bring experts to a given process or situation,” she said, although she noted that video is still in the early stages of being used by companies as a significant data source. But she said the benefits of having video, for instance, a recording of a meeting, can be huge.
“If you rely on video, you have a totally different level of trust established around that relationship,” she said. “If you want to know what happened in a meeting, you get a different feeling if you can actually see what happened than if you’re reading a transcript.”