Dow Jones reshuffles, president out

One of the few remaining fixtures from Dow Jones’ pre-News Corp days has moved on as the company today announced a series of key corporate changes.

Early this morning, Dow Jones stated that President Todd Larsen has resigned, ending his two-year tenure at that position and 13 years at the company. The company followed this with news that it was promoting digital manager Alisa Bowen to head of product for Dow Jones and that it was creating a new department called Data Strategy.

Larsen’s departure has been expected for some time after the company passed him over for the Chief Executive Officer job and appointed Bloomberg vet Lex Fenwick instead. Larsen gets some of the credit for the continued growth of the print and digital sides of the paper under his watch. The Wall Street Journal is the only major newspaper to increase its print circulation over the last few quarters.

But Larsen’s main claim to fame is that he is cited as the person who talked Rupert Murdoch out of making free after News Corp purchased Down Jones in 2007. The company now has 1.3 million subscribers across various news and financial platforms.

During his time as President, Larsen also carried out a reorganization that consolidated the company’s enterprise plays like Factiva with its consumer media products like the Wall Street Journal. Larsen’s departure comes at a time when Dow Jones’ enterprise products, which also include its newswire service, is struggling to gain traction against competitors like Bloomberg and Reuters.

Bowen has been the face of WSJLive, an initiative to produce hours of live video and stream them on almost 20 different devices like the X-box and the iPhone. Her promotion suggests Dow Jones will charge forward with its flood-the-zone video strategy.