Creativity apps on Apple’s iOS platform aren’t just a consumer fad — investors want in too. Snapguide, an app that lets anyone create an easy how-to guide with their iPhone, has snapped up a $5 million investment round, according to an SEC filing and later confirmed by CEO Daniel Raffel on Twitter.
The Series A round comes from Atlas Venture, Index Ventures and CrunchFund, and arrives not too long after the app’s debut in late March. Snapguide was an insta-hit with DIY-ers, and recently kicked off an integration deal with the other service popular with the creative set, Pinterest. In late April, CEO and co-founder Raffel said the app had “hundreds of thousands of users” who were spending an average of 23 minutes within the app.
Snapguide is one of several recently launched apps and services that tap into the creative and productive potential of mobile devices, particularly the iOS platform. Snapguide and its ilk are part of a larger trend, something that has only begun to be realized with powerful mobile devices. As Raffel told me in April when talking about Snapguide’s sometimes surprising appeal: “What I didn’t realize is that we were building a platform for people to participate in a public talent show. They can share all these things they’re good at — it’s something that’s clearly been missing.”
Here’s a video Raffel did with GigaOM recently where he explains how to hire the right people: