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At its Worldwide Developer Conference yesterday, Apple announced it would integrate Facebook features into the next versions of its mobile and desktop operating systems. Users will be able to Like apps, post photos more easily, activate Facebook with Siri, and send updates and Notifications more easily. Apple will enable Facebook single sign-on across Facebook apps; it’s not clear to me how far that extends, but Om is bugged by potential privacy issues. Apple promised a Facebook integration API, with no detail. When Apple announced a similar Twitter integration, I thought it offered an opportunity shift social media platform market positions. It hasn’t really, though Apple says Twitter usage has gone up. I was so positive on that potential because both companies needed each other. But Facebook doesn’t really need Apple. The most I can see is that this initiative might be the start of eased relationships that pay off long-term in a bigger way with APIs, Credits, and payments future offerings.