Video: Pottermore CEO on taking Harry Potter digital

Charlie Redmayne, Pottermore CEO

When it comes to selling e-books, the Harry Potter franchise is far from conventional: digital e-bookstore Pottermore has been selling JK Rowling’s e-books without digital rights protection. Why? At paidContent 2012 Pottermore CEO Charlie Redmayne told our publishing reporter Laura Hazard Owen:

“If you buy a digital book you should be able to read it on anything you want to read it on.”

Learn more from the full Q&A embedded below:

[youtube=http://www.youtube.com/watch?v=LbYyUUwb5Yc]

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