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Meredith’s Schimel: Now moms are early tech adopters, too

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EVP and chief digital officer Liz Schimel of lifestyle magazine publisher Meredith talked to me about Pinterest, unlimited magazines and the end of tech gender stereotypes, backstage at last week’s paidContent 2012 conference:

“We’re excited to see a lot of the tablet manufacturers truly recognise that marketing their tablets toward video games, robots and all of that is not necessarily the best way to scale,” Schimel said.

Meredith has worked with Pinterest to find a big traffic boost to some of its magazines, Schimel says.

Watch the video above for more. Or read about the paidContent 2012 panel in which Schimel joined Barnes & Noble – digital newsstand and emerging content GM Jonathan Shar and Adobe’s digital publishing group business development director Nick Bogaty.

One Response to “Meredith’s Schimel: Now moms are early tech adopters, too”

  1. Anyone undergoing a significant lifestyle change is more likely to shift their patterns of consumption. College freshman will try new apps for studying. Newly minted expats will try new ways to keep in touch with their families. Younger people tend to be early adopters both because they grew up with the internet and their lives are more in transition. It makes perfect sense that mothers are early adopters of tech: their lives are forced to metamorphose as rapidly as their children do.