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FT’s Grimshaw: Digital subs will soon beat print circulation

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Join the Community! managing director Rob Grimshaw talked to me about the end of print, HTML5, Windows 8 and social sharing in this short video on the fringes of last week’s paidContent 2012 conference:

“Right now, we’re at a very exciting point. We’re only just short of the time when digital subscriptions will overtake print circulation.”

The FT has 285,000 digital subscribers and a 305,685 average daily circulation (ABC, April 2012). It looks like the paper could reach the cross-over early in 2013.

Last week, I wrote how News International’s The Times may be set for the same milestone not long later. Each is seeing print circulation decline (down 18 percent in a year at FT) but digital custom grow (up 32 percent at FT).

A crossover would show that each can migrate readers to digital and yet still have an actual business to show for it.

Read more about my panel discussion with¬†Grimshaw and Piano Media’s Tomas Bella at paidContent 2012.

One Response to “FT’s Grimshaw: Digital subs will soon beat print circulation”

  1. pbainbridge1

    So why has GM taken their advertising off Facebook.? because they can’t sell any cars even with FB’S 850 million users.? if the print and digital crossovers are to survive then hire publishers and editors who aren’t pushing ”corporatized Aggregation” while it might sound good to the advertisers, joe public ain’t buyin it.! Doh.! Give subscribers content they can genuinely show some authentic loyalty to and they will come.! they want to.! its simply NOT out there, its not brain surgery, don’t blame the medium blame the publishers and their blind leading the blind happy advertiser model.