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Google’s Wojcicki fires back at “misinformed” Ari Emanuel

Google Susan Wojcicki D10
Google’s Susan Wojcicki

Google’s (s goog) Susan Wojcicki defended the search giant Thursday against the newest claims from the content industry that it has amassed a fortune partly on the back of pirated content, made the previous night by “superagent” Ari Emanuel at the D: All Things Digital conference.

“I think he was misinformed, very misinformed,” Wojcicki said, regarding comments made by Emanuel that since Google was capable of filtering child pornography out of YouTube, it could do the same for pirated content if it really wanted to. “We do not want to be building a business based on piracy.”

Child pornography is something that is easy to filter from a technical standpoint: you know it when you see it, Wojcicki said. Content, on the other hand, is more complicated because there can be multiple rights holders to a piece of content.

Google lets rights holders identify their content by submitting a copy through YouTube’s Content ID system, which scans YouTube for matches for that copy and lets rights holders decide if they want to run ads against that content or just remove it. It’s not clear whether Emanuel’s rant concerned YouTube or Google’s search results, but Google has tried a few things with search results in an attempt to balance between the concerns of copyright owners and its desire to index as much information as possible.

Image credit Asa Mathat | All Things Digital

2 Responses to “Google’s Wojcicki fires back at “misinformed” Ari Emanuel”

  1. michael brown

    Google’s business model is essentially that of a magazine. It provides access to the works of writers and artists and makes money by selling ads. Except that magazines pay the writers and artists. Google keeps all the revenues and makes Brin and Page billionaires. And their motto is “Do no evil”? In practice their motto is “Rip off copyright owners and keep the money for us.”

  2. ricdesan

    Putz’s like Ari Emanuel are seeing an unsustainable supply and demand content model being compromised by innovation and are loathe to embrace it.

    So, they vilify. Or Sue, or both. Well, lets toss this out there for you Ari. Say … the economy tanks in such a way or you gouge to a degree at the box office so that theater revenue sees a decline like say the CD.

    This would be a strong signal from your market that what you are doing isnt working. Will you realize the consumer is ALWAYS right and give them what they want in a way that works for them or will you roll out the lawyers?

    Think about this clearly. Because as of now, you have no clue what real pissed at your industry piracy is and I doubt very seriously that you want to find out.

    I suggest you work with your clients to satisfy their customers before you all get handed your ass! You could very easily look back on the here and now as the good old days.