Although it’s best known as a gig listing website, Songkick has long been planning to become a broader music destination. And it finally looks like it’s starting that expansion with the launch of a new feature called Tourbox, aimed at helping musicians manage their concert promotion right across the web.
The London-based site’s latest addition is a dashboard that allows bands and artists to promote their live dates across the internet with a single process, through a series of partnerships with other services like YouTube, Spotify and SoundCloud. Through a string of integrations with other music sites (Bandcamp, Foursquare and VEVO are also on the list), the site can push viewers, listeners, or readers towards their gigs and try to sell more tickets.
The service is already being used by a series of notable groups, after a beta period with prominent U.S. booking service The Windish Agency, which looks after dates for the likes of Universal Music and Domino records and artists including M83 and Soundgarden.
CEO Ian Hogarth, who recently raised $10 million in funding from Sequoia Capital, previously told me that he wants Songkick to be the “public company for live music fans”. Looks like this is one of the steps along the way.