Today in Social

Of the three segments of social commerce – daily deals/group buying, shopping communities, reviews and recommendations – it’s the latter that is the most established yet gets the least attention. Bazaarvoice, the leader in review services for retailers and brands, announced it would acquire its biggest potential competitor PowerReviews for about $150 million, $30 million in cash. Besides taking out a competitor, Bazaarvoice will get access to PowerReviews’ original small-business customers as well as some bigger enterprise plums, adding to its ability to syndicate reviews across its merchant partners and analyze social commerce data from the results. PowerReviews has been positioning itself as the backbone of a social CRM play – which is a bit of a reach – but the combination is certainly a stronger source of social commerce data and services.