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Last night, a longtime paidContent reader asked me about the theme of our flagship conference this year. “At the Crossroads,” I said. “Like every year,” he quickly replied. Well, yes and no. Yes, this digital CEO is in a business that perpetually seems like it’s at a crossroads. Here’s what’s different: paidContent 2010 was about experiments; paidContent 2011 was about results. Today’s paidContent 2012 is about both; for instance, we’re well past apps as an experiment and we’re seeing sustained results. We’re starting new experiments, new cycles. But we’re also at a point where companies large and small, legacy and always digital, have to stop looking across the road at a distant future and make hard decisions now.
If your responsibility is to make money from content, what should you do next? If the answer was easy, we’d all be on vacation. It’s not — which is why several hundred execs in media, entertainment, information and technology will be at The TimesCenter in New York today for top-level discussion about what’s working, what hasn’t and what’s showing the most promise. We’re hosting a star-studded roster of digital media leaders, including News Corp.’s Jon Miller, Pottermore CEO Charlie Redmayne; Martha Stewart COO Lisa Gersh; WordPress creator Matt Mullenweg; new USA Today Publisher Larry Kramer; and Condé Nast’s Bob Sauerberg. We’ll talk about making video pay, true cross-platform publishing, discoverability and much more.
Can’t make it in person? Our staff will be writing about it here, you can follow the hashtag #pc2012 — and, even better, you can join us virtually via the livestream of paidContent 2012 here.
Live-blogged stories from the event:
- Content, not hardware, have made tablets the current king
- The new digital newsstand: Enabling “pass-along” — and saying no sometimes
- Digital story-telling and the rise of the new publishers
- Fred Wilson: Content owners, don’t fear the future
- New ‘radically simplified’ WordPress is on the way
- HTML5 is a newspaper’s best friend – even if it has a mobile app
- Conde Nast’s Sauerberg: Get busy innovating, or get busy dying
- Don’t think of it as content, think of it as information
- For discoverability, traditional tools still dominate
- Does social beat search, or does “peacocking” get in the way?
- Financial Times exec: iOS apps don’t work for publishers
- Jon Miller: Hulu still essential to broadcasters
- Social media doesn’t speed up the news cycle — it kills it
- Richard Russo: Amazon puts great young writers in “particular peril”
- Is a vast video library worth the time and money?
- Harry Potter’s publishing wand can tame Amazon, pirates