Innovation isn’t dead, it just moved to the cloud

According to some doomsayers — such as engineering professor and entrepreneur Steve Blank in a recent interview with The Atlantic — innovation is dead and Silicon Valley is just a muck pond full of VC money where social media companies breed and reproduce like mosquitoes. They’re partially right, of course, but they’re also missing the bigger picture. Much of Silicon Valley’s most-innovative efforts might be coming out of Google (s goog) and Elon Musk’s mind, as Blank says, but cloud computing has made innovation something anyone can do.

Todd Hoff of High Scalability took up for today’s startups against Blank in a post on Monday detailing Pinterest’s phenomal growth and growing Amazon Web Services-based infrastructure. Here’s what he had to say to the naysayers:

While it’s true that both Pinterest and Instagram are not making great advances in science and technology, that is more indicator of the easy power of today’s commodity environments rather than a sign of Silicon Valley’s lack of innovation. The numbers are so huge and the valuations are so high we naturally want some sort of fundamental technological revolution to underlie their growth. The revolution is more subtle. It really is just that easy to attain such growth these days, if you can execute on the right idea. Get used to it.

What Hoff didn’t say by name, but surely meant, is that cloud computing has changed the name of the game. Yeah, there are a lot of Instagrams and Pinterests out there, but there are also companies such as DNAnexus and Bina Technologies that are using the cloud (combined with the advent of big data technologies) as a platform for revolutionizing genomic research.  It’s just an iPhone (s aapl) app, but Romanian startup SkinScan is trying to alert users to potentially cancerous moles. This trend is only getting started as cloud infrastructure gets more powerful and entrepreneurs begin to fully understand what’s possible if they take advantage of it.

Somewhere in between Pinterest and biotech, startups are using the cloud to make enterprise software available as a service and disrupt the business models of the very companies that helped build Silicon Valley.

Even if social media companies do dominate the startup landscape, they’re part of a fundamental change in the way mankind communicates with each other thanks to cloud-based computing resources and the ubiquity of powerful mobile devices. I would argue Facebook is a very big idea — and an engineering marvel in terms of its infrastructure — and surrounding startups are part of an evolving ecosystem. It’s not trying to cure cancer, but it’s still rather profound.

And if you’re trying to make money, who wouldn’t make a small bet on a business that can scale like crazy overnight in terms of both users and infrastructure? One might argue it’s smart investments in companies such as Pinterest and Instagram that help bankroll longer-term investments in the big-idea startups, which are still around, by the way.

We have startups such as Calxeda, SeaMicro (now part of AMD (s amd)) and Tilera trying to revolutionize chips, and we have a bunch of so-called “phat startups” — especially in cleantech — undertaking the types of efforts Blank says are dwindling. I recently covered a startup called Skybox that raised $70 million to build and launch satellites, and will then analyze the the continuous stream of high-resolution images they send back.

We’ll talk a lot about infrastructure and platforms at our upcoming Structure conference, because it’s the underpinning for this new ecosystem of applications that resides on top of it. Those apps range from the mundane to the revolutionary, but there’s a whole lot of innovation to come as the world gets a better sense of what’s possible in an always-on and interconnected world. I wouldn’t call that a small idea.

Image courtesy of Shutterstock user Mishchenko Mikhail.