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EMC buys Syncplicity to serve as Dropbox for business

Storage giant EMC (s emc) has acquired cloud-storage startup Syncplicity in an attempt to compete with consumer-focused offerings such as Dropbox and for storing business users’ files.

Cloud-based storage — Dropbox, especially — has become the primary villain in the move toward BYOD (bring your own device) workplaces, but is also an area of strong growth for providers such as that can support business needs. With those concerns in mind, this acquisition makes a lot of sense for EMC, which is hosting its annual EMC World conference in Las Vegas this week..

Already, BYOD is wreaking havoc on unprepared companies, including companies like IBM (s ibm) that should know better. Employees want to use their personal iPhones, iPads (s aapl) and Android phones that  to work from anywhere, but employers worry that sensitive corporate documents stored in the cloud on services like Dropbox and SugarSync might find their way into the wrong hands.

Syncplicity seeks to resolve this issue with a service that gives security due consideration. Its business-class administration and  controls, and even its personal edition offers features such as SAS 70 Type II compliance and remote wiping of corporate data if a device is lost.

As for where Syncplicity fits into the EMC lineup, well, that’s a little more complicated. Its focus on syncing and sharing files certainly distinguishes it from EMC’s existing Mozy online backup service, but not from VMware’s (s vmw) Project Octopus, the corporate file-sharing service announced at last year’s VMworld conference and which is currently in beta. EMC is the majority shareholder in VMware.

Perhaps the difference has to do with customer segmentation. Project Octopus seems likely to target larger companies that want a full-on enterprise service, while Syncplicity — with its complementary personal edition and one-size-fits-all corporate features — could work well for smaller businesses.

Syncplicity launched in 2008 and had raised $2.35 million leading up to today’s acquisition, the details of which were not disclosed.

Image courtesy of Shutterstock user Mastertasso.

2 Responses to “EMC buys Syncplicity to serve as Dropbox for business”

  1. heatheramwilson

    There is a real jockeying of position taking place in peripheral markets like storage where incumbent vendors are struggling to remain relevant by grabbing a slice of the mobile content access pie. Where will file access ultimately reside, assuming security and scalability are top priorities for the enterprise? As IT grapples with the inevitable intrusion of personal cloud services like Dropbox and SugarSync into the enterprise network, they are going to have to balance demand for mobile access with data and network security imperatives. Storage vendors have a real moment here to prove that they can add mobility to complement their storage and security expertise. For more info on how cloud can securely leverage existing storage, visit

  2. Terry

    BYOD is the latest policy most of the organizations are planning to adapt and also encourage employees to use their smartphones and tablets to work. This trend would increase the business productivity but organizations should make sure that security and monitoring capabilities are in place. We have already implements BYOD in our organization and have chosen solutions that would help us keep track of our data.