Now Pinterest e-mails users asking them to come back often

Pinterest Weekly

Now that Pinterest has a big new investor and a $1.5 billion valuation, it needs to keep users engaged.

One good way to do that is through e-mail. So the image-sharing site has started sending users a weekly e-mail in an attempt to keep them engaged between pinning sessions. (Twitter just started doing the same thing.)

“Pinterest Weekly” features popular boards — one of them this week is user George Takei’s “Cats and Dogs” — and also shares “Pins You Might Like” from users’ friends.


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