It’s a reunion for a publication and a company that have been transformed since the last time they met. Computer Shopper, once the phone book-thick print tech shopping resource relied on by computer geeks, is now ComputerShopper.com while, under Vivek Shah and investor Great Hill Partners, Ziff Davis has been remade into a tech company with digital publishing and database marketing.
It’s the fifth acquisition for Ziff Davis since early 2011. Terms of the deal weren’t disclosed. ZD also owns PCMag.com, ExtremeTech.com, Geek.com, Toolbox.com and
ComputerShopper.com was founded in 1979 as Computer Shopper and acquired by Ziff Davis in 1993; it was sold to CNET in 2003 with other Ziff Davis publications. SX2 Media Labs acquired it from CNET Networks in 2006, shutting down the print version in 2009 and going all digital. Ziff Davis says ComputerShopper.com has 1.5 million monthly uniques.