The world’s hottest digital markets: a music map

Globe of planet earth with music disco ball shiny lights

Record labels’ new-found enthusiasm for ending their iTunes dependence has created an opportunity for new digital music services.

I picture the market like a game of Risk.¬†Every week, the likes of Spotify, Rdio and Deezer are racing in to new countries with a new model — unlimited subscription access to millions of songs.

But, as the services embark on this VC-funded globalisation, which are the world’s most competitive, most lucrative and most digital music markets? Our clickable map has the details…

[googlemaps https://maps.google.com/fusiontables/embedviz?viz=MAP&q=select+col7+from+3783088+where+col4+not+equal+to+’0’&h=false&lat=27.960862510891978&lng=21.796875&z=2&t=4&l=col7&w=610&h=500]

Takeaways:

  • In China, digital music sales are a high proportion of the total (73 percent) because CD piracy is rife, unmonetised, in Asia.
  • The UK is the world’s most competitive market, with 73 licensed digital services operating.
  • Some Latin American countries have few music services, making iTunes Store, which recently rolled out there, influential.
  • CDs still sell well in Germany and France, thanks partly to high sales of classical music.
  • In the U.S. now, a majority of trade revenue from recorded music comes from digital – a globe-topping $2.2 billion.

Data sources: IFPI Digital Music Report 2011, Pro Music (Mar 2012), and services.

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