Blog Post

Localmind CEO on how to make habit-forming products

Stay on Top of Enterprise Technology Trends

Get updates impacting your industry from our GigaOm Research Community
Join the Community!

Think of the number of apps you’ve downloaded to your phone. Now think the of number of apps that you actually use. It’s probably only a handful. Turning an app or a product into a habit for users is a tricky undertaking for a mobile developer. So how do you make your app or product or service as vital as email, Facebook and Twitter?

Localmind founder and CEO Lenny Rachitsky has devoted a lot of time to thinking and exploring that very question. Localmind is a service that lets users ask questions such as “Is Bar X crowded?” Through Localmind, someone at Bar X will reply.

In today’s episode of See Founders Run, Rachitsky walks us through some of his experiences, and how he wants Localmind to be less of a novelty and more of a habit for his users. In this short video interview, he explains:

  • The importance of cues, routines and rewards
  • The power of the push notification
  • Finding a big enough problem to solve to make a product a habit

Be sure to check out other episodes of See Founders Run:

Derek Dukes on product iteration
Snapguide’s Daniel Raffel on hiring a killer launch team

2 Responses to “Localmind CEO on how to make habit-forming products”