11 Responses to “Facebook admits it doesn’t know how mobile works”

  1. From Daniel -Linked Post “if they had even a little advertising from the start the precedent would be set and they could do whatever they wanted without too much backlash” Sounds simple, but I have to agree with Daniel! Strike while the iron is hot!

  2. A modern gadget maybe can handle and support the mobile ads. But how about old gadget? 35% facebook users is in Asian and many people in asian is in low standard living. People will leave facebook cause everytime they try to access facebook, the ads systems make the mobile gadget hang/freeze. Can’t do nothing if the gadget freeze.

    If facebook really implements this ads to mobile, then this is the wrong strategy for making money.

  3. keninca

    At some point, mobile will stop displacing desktop and just supplement it. If people have a choice to use a big display or a phone, they will use the big display. They will use the phone only when there is no big display available. I dont’ see why the big display will vanish, unless everybody starts working in cars and trains and busses.

    And while tablets may be mobile devices, they are large enough to carry the ads that generate revenue for sites like FB. They just need to optimize their apps or sites for tablets, and stop treating iPads like they are iphones.

    All that being said, the biggest threat to ad revenue for google and facebook is not the growing popularity of mobile devices, but the seemingly infinite supply of places to advertise. With billions of dollars each year being invested in new dot-whatevers, there will be a lot more places to advertise. That will lower the cost of ads,although Google will be less susceptible than companies like Facebook to the price pressure those sites will bring, as Google lets you target people who are actually looking for something related to what you are selling. Almost everything else is the web equivalent of junk mail, and gets ignored.

  4. Southern Sweethearts

    I find it laughable that they are so concerned with the advertising aspect of their mobile applications/websites when truly, they should first be concerned about the FUNCTIONALITY of these services. I often have trouble even just loading my News Feed, and this is not the first phone I have had such trouble with Facebook on.

  5. Tom Foremski

    Mobile revenues will come and they will be significant. They have to be with so many users, That’s the cherry that creates the investor upside. Savvy marketeers already know that mobile converts faster and better than online but it takes big advertisers longer to respond and shift spending but they will.

  6. Alan Knitowski

    It is good to see so many discussions now addressing this issue. Perhaps the S-1 amendment was needed to trigger this, but the issue is real and requires attention. Here is my “Open Letter to Mark Zuckerberg, Sheryl Sandberg and Facebook Mobile” from Monday before the latest S-1 amendment last night. http://www.businessinsider.com/open-letter-to-mark-zuckerberg-sheryl-sandberg-and-facebook-mobile-2012-5#comment-4fabe79fecad04fb7800000f @phunware (Alan Knitowski, CEO, Phunware, Inc.)