# EMC goes all-flash, buys XtremIO for $430M As expected, EMC (s emc) has bought Israeli flash-storage startup XtremIO for$430 million, according to Israeli news site GlobesThe acquisition was expected after rumors began swirling in late April that EMC was courting the company, which sells a storage array composed entirely of flash memory.

When fully incorporated, XtremIO’s technology will be just the latest in a growing lineup of flash options EMC offers customers. When I spoke recently with VMware (s vmw) CTO Steve Herrod, who, it was reported, was part of the contingent in Israel speaking with XtremIO leading up the acquisition, he told me he envisions flash as a major hardware component of tomorrow’s software-defined data centers. Clearly, VMware and EMC, VMware’s majority shareholder, are on the same page.

It will be interesting in the next few months to see if EMC’s acquisition sparks an acquisition frenzy among the large storage vendors trying to keep up with the industry leader. As I noted last month, there are a lot of flash startups and specialists in the marketplace now — all promising higher performance and efficiency than spinning disks at ever-lower prices — and all signs point to at least a few of them getting snatched up.