Google (s GOOG) has started selling e-books in Italy through Google Play. It’s the company’s first foray into foreign-language e-books. Google already sells e-books in the UK, Australia and Canada and plans to do so in France. In Italy, Google is competing against Kindle (s AMZN).
Google revamped the Google eBookstore as Books on Google Play in March. The company aims to sell e-books as part of an iTunes-like ecosystem rather than through a separate storefront.