Nearly everyone talks about putting more of their documents in the cloud. But not everyone feels secure doing it. That’s the target audience for DocTrackr’s new service, which lets users retain control of Word, Excel, PDF or other documents even when they’ve been emailed to others or put into cloud storage.
“You can even destroy your digital documents,” DocTrackr CEO Clement Cazalot said Thursday at TechStars Boston Demo Day. Cazalot, who leapt onstage as the theme from Mission Impossible played, said the company logged $150,000 in revenue last year (“more than Instagram.”) from clients including Bouygues, the giant French contractor and SCNF, the company behind France’s high-speed railway. More than 80,000 customers are using the beta.
He calls DocTrackr, which works without any local software installed, “remote document management as a service.” The user can add readers to a given document to enable access, then see who has viewed it, what they did with it and how long they spent on it. Permissions to remote documents can also be revoked. At that point, if a recipient tries to view the document again, he will get a message that “the document you are attempting to access has been terminated.”
A salesman, for example, can send out a proposal and then see that 5 people opened it and viewed it 30 times, and spent 10 minutes on it.
DocTrackr is raising $1.1 million, half of which is already committed.The idea is not new. Indorse, a New York-based company, and Adobe offer some of the these capabilities. But DocTrackr has lined up some impressive customers — and partners. Box, which claims 10 million users of its business-focused cloud storage, named DocTrackr one of its OneCloud partners for example. With Google Drive and raft of companies claiming to be “the Dropbox of the Enterprise” touting their stuff, the lure of cloud storage will only continue — and the demand for tools like DocTrackr will grow.