Kobo heads to Brazil this fall

Kobo will launch in Brazil this fall, VP Todd Humphrey said yesterday. Amazon’s Kindle may get there first.

Brazil is home to one of the world’s fastest-growing publishing industries, though e-book sales are nascent — making up less than 1 percent of total book sales. However, the number of digital titles available is growing. Publish News Brazil recently cited a report finding that the number of available e-books has tripled in the past year, to about 11,000 titles.

Writing for blog Ebook Friendly, Stella Dauer reports that Humphrey made the announcement at Kobo parent company Rakuten’s Super Expo in São Paulo:

It is also said that Kobo is arriving here through a partnership with a Brazilian bookstore chain – probably Livraria Cultura or Livraria Saraiva – to sell their devices in physical stores. ‘We are working with Brazilian publishers and closing sales agreements with retailers, as well as a large chain of bookstores to distribute the eBook readers,’ said Humphrey.

Japanese e-commerce company Rakuten acquired Kobo for $315 million last fall. Kobo plans to expand to a dozen countries in 2012, including Japan.

Amazon’s Kindle (s AMZN) is reportedly launching in Japan any day now and could be in Brazil by June.