Wired examines how brands are using Klout scores to reward select customers:
Matt Thomson, Klout’s VP of platform, says that a number of major companies—airlines, big-box retailers, hospitality brands—are discussing how best to use Klout scores. Soon, he predicts, people with formidable Klout will board planes earlier, get free access to VIP airport lounges, stay in better hotel rooms, and receive deep discounts from retail stores and flash-sale outlets. ‘We say to brands that these are the people they should pay attention to most,’ Thomson says. ‘How they want to do it is up to them.’
Also, the only person with a perfect-100 Klout score is Justin Bieber.