Blog Post

Why a $399 Galaxy Nexus from Google is a big deal

Google’s(s goog) flagship Android 4.0 phone, the Samsung Galaxy Nexus, is now available for direct purchase online in the Google Play store. The company added a new Devices section on the Google Play website, although for now there’s just one device. Google is selling the unlocked, no-contract GSM version of the Galaxy Nexus for $399. The phone accepts a SIM card and works for voice and HSPA+ data on either T-Mobile or AT&T (s t) in the U.S.; at this price, it’s a great deal.

The handset, which debuted to show off the Ice Cream Sandwich version of Android in October, will only be sold in the U.S., but that may change in the future based on this excerpt from a Google blog post:

“First available in the U.S., Galaxy Nexus costs $399 and arrives at your door unlocked, without a carrier commitment or contract. You can use it on the GSM network of your choice, including T-Mobile and AT&T. It also comes pre-installed with the Google Wallet app which lets you easily make purchases and redeem offers with a tap of your phone. Best of all, we’ll give you a $10 credit to get you started with your new mobile wallet.”

This isn’t the first time Google has directly sold a Nexus device to the public. In January of 2010, Google offered the Nexus One, another GSM handset, through the web for $529, with many hoping it would start a new era taking carrier control away from handset sales. That result wasn’t achieved, although there was still benefit to those, like myself, that purchased a phone direct from Google.

The Nexus One received software updates directly from Google, often far faster than other Android handsets, which get new software from the carrier, if at all. The Nexus One also helped spur many custom ROM efforts, allowing owners to run Android builds with the features and functions they wanted.

Earlier this week, I spoke with Google’s Director of Digital Content, Jamie Rosenberg about this development, asking if this was another attempt to wrest control from the carriers, but Rosenberg said the reason was otherwise. “We want to showcase the phone and Google Play,” he told me. “Yes, it’s another way for a consumer to buy a phone, but we see the Galaxy Nexus as a great endpoint for Google services.” And with 300 million cumulative Android devices now activated world-wide, that’s a lot of endpoints.

I noted that the new online store in Google Play is Devices — as in plural — and asked if other devices would be offered there. Google is rumored to be planning a low-cost Nexus tablet, possibly for its Google I/O developer event next month, but Rosenberg wouldn’t take the bait, saying there were “no other announcements at this time.”

Still, I can’t help but wonder if Google is really planning to give direct sales a full-on second attempt for two reasons: Google only controls the Android experience on devices that it sells direct and it has a hardware arm in Motorola (s mmi) once its purchase of that company takes place. Earlier this month, I suggested that Google could give a boost to both Android and ChromeOS through Motorola’s LapDock hardware. Selling that directly gives Google a chance to mold the customer experience.

While most consumers in the U.S. don’t buy their handsets outright, at $399 without contract the GSM Galaxy Nexus direct from Google is a steal. I paid $575 for this same phone in November, ordering it and having it shipped from the UK. I’ve already installed several custom ROMs and routinely swap SIM cards between T-Mobile and AT&T on it as needed, based on my coverage. And I also use it with a $30 monthly data-only SIM card with a VoIP client for free voice calls.

The 5 megapixel camera may be lacking compared to newer phones, but other than that, it’s as capable as any other Android device available today. Google Wallet works great with the NFC chip (see the experience here) and the pure Android 4.0 experience is vastly improved over the old software. Between the pure Google experience, 21 Mbps HSPA+ radio, a 4.65-inch, 1280 x 720 Super AMOLED display, dual-core processor and ability to work on two different U.S. networks — as well as those overseas — this may turn out to be the best Android deal of the year.

42 Responses to “Why a $399 Galaxy Nexus from Google is a big deal”

  1. Abijith

    One more thig what i want to know is, Will this have an international warranty ???? as I would be using this in India. Your help is much appreciated.

  2. Saleh Sobhan

    I really wanted to is will samsung galaxy nexus bought from google play work on all gsm networks? I live in Bangladesh. My sister lives in US. if she buys it for me and sends it over here, will i be able to use it? Your response will be highly appreciated.

    • I don’t know what frequencies you have in your location, but I suspect that the GSM Nexus will work: it supports the following.

      GSM/GPRS/EDGE 850/900/1800/1900
      HSPA 850/900/1700/1900/2100

      Hope that helps!

  3. Ranjith

    @suresh, gowtam, pawan: Has anyone of u(or people u know) bought the phone from Play Store and used in India?? just curious to know. In a real dilemma, Whether to get a nexus for $349 or an S3 at double the money.

    • Hi Ranjith, I picked up Galaxy Nexus (GN) via a friend in the US, and it is working fine on Airtel (should work with others as well as others have said). I would suggest go with Nexus, though you might have to wait a bit for it: I would say, worth the wait as S3 owners will mostly wait for 3-6 months to get their version of Jelly Bean (JB), and you should be on pure JB from day one – at half the price :). GN is perfect for someone like me (lots of reading, messaging, music, movies, taking snaps). I don\’t play games at all, and I think S3 might be better if you are heavily into games. I don\’t think I will ever buy anything other than a pure Android phone (assuming such phones continue to be available) unless something far far better than Android comes up. I must thank people like Kevin and Gina Trapani for their passionate takes on pure Android phones from Google.

    • My previous reply is awaiting moderation, may be because I linked to a rival site about news on Nexus ban? Anyways let me try again:

      @Ranjith, I picked up Galaxy Nexus and it is working fine on Airtel. I would suggest go with Nexus, though you might have to wait a bit for it due to the ban on sale and the subsequent temporary withdrawal of the device from the Play store by Google (it is expected to be back next week). I would say wait for 1-3 weeks and Nexus, and if it goes back on sale, go for it. It is worth the wait as the S3 owners will mostly have to wait for 3-6 months to get their version of Jelly Bean (JB), and you should be on pure JB from day one – at about half the price :). GN is perfect for someone like me (lots of reading, messaging, music, movies, taking snaps). I dont play games at all, and I think S3 might be better if you are heavily into games. I must thank people like Kevin and Gina Trapani for their passionate takes on pure Android phones from Google.

      • @VenkateshVellingiri: I got a friend (who lives in the US) to buy one via the Play store. You need to access the Play store website from a US IP address (and the easiest way is to get someone in the US to place the order and bring/send it to you – that is what I ended up doing :)

  4. teharchitect

    Thanks for this article. I am a long time windows application developer and fledgling Android app developer. I ordered my g-nex from Google Play on Friday and got it yesterday. I went to Walmart and got a sim card for $25 and set up service unlimited EVERYTHING for 45 a month. The only limitation is on high speed data (which gets throttled after a certain point) but this can be increased significantly for a few bucks more. The brand of the service is \”family mobile\” through T-Mobile. A great deal I think.

    The phone is buttery smooth. Its high grade plastic, super thin with big bright screen. It doesn\’t feel as solid and quality like my preferred Motorola devices but good enough. My biggest gripe would be the very weak sound.

    The price was great. The no-contract price via Sprint is like $530 or so and even subsidized ice have to fork over $199 with a contract breakage fee of $350 and a similar plan costing $100 a month. So i think this was a no brainer. I\’ll never go back to an enslaving carrier subsidized phone again. Who likes their carrier? Even at their best the carriers all suck and now me and my phone are free! :-)

  5. Larry Stylinson

    Google’s Galaxy Nexus paired with T-Mobile’s Monthly4G plan is a savings you can’t ignore. It pays for itself within a 6-9 months of service depending on the plan you get.

    • I have used a T-Mobile compatible Nexus One in India with BSNL 3G without any problems. My phone showed that it was getting 3G signal, although the speed was lesser than what I get from T-Mobile 3G here in the US. Galaxy Nexus supports all the frequences that Nexus One did. So, short answer – there are service providers in India whose 3G frequences match Galaxy Nexus.

    • Suresh R Iyer

      @pawan: I think it might work in India since NDTV was able to review it (, and interestingly the phone can be seen displaying “namaskar” in devanagari:

      I think I will wait for SG3 official news (specs etc.) and then take a call. Also, I am keeping an eye on to see whether the prices would drop (on Amazon) as Google has entered the fray directly now.

      Hope this helps.

      • I am also from India and thinking of buying this phone from Google play @ $399. I also had the same concern, whether this phone would work in India. Thanks Suresh and the rest of the folks for clearing this out for me. Please update here if you find out that it gets cheaper than $399 on Amazon.

  6. Suresh R Iyer

    @Kevin: do you think it would be a good idea to buy this from US exclusively for use outside the US, like say, in India, where Google and Samsung decided NOT to bring Nexus (despite launching the website (along with the .com version of the site) where it still says “Coming soon”). Of course, I did notice that you wrote “ability to work on two different U.S. networks — as well as those overseas —”, but am just confirming whether I need to check the frequency of the GSM carrier waves used in India vs that the phone supports or the phone will work wherever GSM works, across the world? Finally, we are just starting with 4G in India (the leading GSM provider Airtel has launched “4G LTE-TDD”? Is that LTE-TDD thing a GSM feature or CDMA feature? Does this $399 galaxy nexus support LTE? Or it supports only 3G? [Apologies if there are too many newbie questions].

  7. You can buy this phone and use it with a prepaid plan that is a LOT cheaper (Eg: Simple Mobile and Straight Talk) for unlimited everything, compared to AT&T, Verizon or T-Mobile plans. These prepaid plans are from T-Mobile and AT&T MVNOs. So, they are perfectly suited for this phone. That would make the total cost of ownership of this phone, over 2 years, very competitive compared to other phones you get subsidized from carriers.

    This deal from Google will cost me $435.83 with shipping and tax. A couple of weeks ago, I saw this phone for $429 with free shipping and no tax from I fully expect this to be available soon for cheaper than Google’s store on

    I think Samsung milked this phone for as much as they could from the carriers till now. That is why they did not let Google sell these phones. Now that the release of Galaxy S3 is imminent, they must have figured that they could milk this device some more through the Google store cuz there are many people who like to buy a Nexus device directly from Google. Google would have sold a LOT more phones if they offered it through their store a few months ago at a competitive price. Google has a bad track record of being able to negotiate with hardware/carrier partners.

  8. Who says procrastination doesn’t pay. Late last year,taking a cue from Mr. Tofel, I almost ordered the unit from UK but hold off. At this price, I will be all over this device faster than Seagulls descending on French fries at the beach. Gracias Kevin.

      • Kevin: if I were to get an unlocked Galaxy Nexus directly from Google and were to bring it to WalMart and tried to get this $30 monthly deal for T-Mobile’s network… will they just put a sim in it and I’ll be good to go or does this $30 plan require purchasing a phone at Walmart? Please elaborate?

      • Blanca Pez


        You can buy a T-Mobile SIM from T-Mobile or on Amazon and call T-Mobile and activate it. You can pay the $30 a month by credit card on line, through the phone itself, or by buying a $30 card at Walmart, Best Buy or anywhere that sells them. You don’t need to involve Walmart at all.

      • Larry Stylinson

        Just buy the SIM directly from T-Mobile and make sure you activate it online and not via phone or at a T-Mobile store since the $30 unlimited text/data and 100 minutes is only available through Walmart activation or online.

  9. keninca

    Could this be a show for Samsung and other android mfrs that Google is not going to favor their motorola division over them? They’re going to be selling the GN for less than similarly equipped Mot phones, so that should make the other mfrs feel a little better.

    I hope it’s not just a one-time thing, and that Google continues to offer unlocked phones, and not just the top-of-the line ones. It will take more initiatives like this to help end the illegal bundling of service and equipment that the FCC and DoJ somehow ignore.

  10. Craig Campbell

    This is excellent news – even if it is $200 less than what I paid for the phone in november :-) I’ll bet half the grey-market import sites spat their coffee out when they read this today!

  11. I wonder whether we might see Microsoft jump into this game fairly quickly. It would seem that mobile is very important to Microsoft’s future and I wonder if they might be so bold as to offer a similar deal on Windows Phone.

    • Interesting idea, but I think the situation is ever so slightly different. Microsoft doesn’t yet allow any skins on WP so all of its partners are competing with the exact same software. If Microsoft sold directly, it would be competing head on with partners.

      Google obviously lets partners differentiate themselves with custom software, so by selling a pure Android experience, it isn’t selling the exact same thing as partners are. A very subtle, but important difference I think.

      Also, with the $1B MSFT invested in Nokia, I think it will stick with NOK as the big partner for now instead of going direct.

      • Travis Henning

        Kevin, I can see where you’re coming from, but for all intents and purposes, Nokia is the only hardware partner that matters for Microsoft (granted, I haven’t seen any other vendors WP sales numbers, but it feels like Microsoft is treating them as second tier vendors).
        So that said, I’m not sure Nokia would care if its Microsoft selling the phones directly to consumers or the carriers making the sale. Honestly, it might be easier to deal with Microsoft rather than the carriers.

        Its interesting Google is going down this road again, specifically with Samsung, given the pending Motorola purchase.

    • John Nemesh

      It doesnt really matter if they try to sell direct or not. Not many people want this phone…the only people buying right now are people suckered into thinking it’s better. This will change as soon as Windows Phone 8 comes out, and the “suckers” will realize their phone was left out of the upgrade loop. How many Lumia 900 customers do you think will purchase another WP device after this mess?